About Claros
Website intelligence for everyone
We believe every business deserves to know exactly how their website performs and what to do about it -- without needing a team of specialists.
Our mission
Most businesses know their website matters, but few understand where it falls short or what to prioritize. The tools that exist are either too technical, too narrow, or too expensive for the average business owner.
Claros was built to change that. We analyze websites across five critical dimensions and translate the findings into clear, prioritized actions that anyone can understand and act on.
Whether you want a quick health check or a full optimization roadmap, Claros gives you the clarity to make confident decisions about your web presence.
Our Framework
The five dimensions of website health
A website is more than just speed or design. These five dimensions capture everything that matters for turning visitors into customers.
Performance
Speed is the foundation of user experience. We measure page load times, Core Web Vitals (LCP, FID, CLS), resource optimization, and rendering efficiency. Research shows that every additional second of load time can reduce conversions by up to 7%.
We check: Time to First Byte, Largest Contentful Paint, Cumulative Layout Shift, image compression, script loading strategy, caching configuration, and more.
SEO
If search engines cannot find and understand your site, neither can your customers. We evaluate on-page SEO fundamentals, technical SEO health, content structure, and indexing signals.
We check: Title tags, meta descriptions, heading hierarchy, structured data, XML sitemap, robots.txt, canonical tags, Open Graph markup, and internal linking.
Security
A secure website protects both your business and your visitors. Security issues erode trust and can lead to lost revenue, data breaches, or search engine penalties.
We check: SSL certificate validity, HTTPS enforcement, security headers (HSTS, CSP, X-Frame-Options), mixed content, exposed sensitive files, and server configuration.
Accessibility
Over 1 billion people worldwide have disabilities. An accessible website reaches more customers and reduces legal risk. It also tends to be better structured and more usable for everyone.
We check: Color contrast ratios, image alt text, form labels, ARIA attributes, keyboard navigation, focus management, heading order, and link text quality.
Competitive Intelligence
Understanding how you compare to competitors gives you strategic advantage. We detect technology choices, third-party integrations, and positioning signals that reveal opportunities.
We check: Technology stack, CMS platform, analytics tools, advertising pixels, CDN usage, hosting provider, and framework detection.
See where your website stands
Get your free website grade across all five dimensions. Takes less than 60 seconds.
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